Primelane LLC — Cookie Policy
Primelane LLC (“Primelane,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website to ensure proper functionality, improve performance, analyze usage, and support advertising measurement.
This Cookie Policy explains what cookies are, how we use them, and how you can control them.
1. What are cookies
Cookies are small text files stored on your device when you visit a website. They help websites function properly and allow us to improve your experience.
We may also use similar technologies such as pixels, tags, and local storage.
Cookies may collect information such as:
Browser and device type
Pages visited and time spent on the site
Actions taken on the website (e.g., form submissions)
Approximate location based on IP address
2. Types of cookies we use
Essential cookies
These cookies are necessary for the website to function properly. They enable:
Website security
Page navigation
Form submissions (such as quote requests)
Basic website functionality
These cookies cannot be disabled.
Analytics cookies
We use analytics tools (such as Google Analytics) to understand how visitors use our website.
These cookies help us:
Measure website traffic
Understand user behavior
Improve website performance and user experience
Marketing and advertising cookies
We may use advertising tools such as Google Ads and Meta Pixel.
These cookies may be used to:
Measure advertising performance
Track conversions (e.g., quote requests)
Show relevant ads to visitors who have interacted with our website
These cookies may be considered “sharing” or “cross-context behavioral advertising” under certain U.S. privacy laws.
Functional cookies
These cookies help improve user experience by remembering:
Form inputs
Session information
User preferences
3. Third-party cookies
Some cookies and tracking technologies used on our website may be considered “sharing” of personal information for cross-context behavioral advertising under applicable U.S. state privacy laws (including California CPRA).
You may have the right to opt out of this type of data sharing. You can exercise this right by adjusting your cookie preferences on our website or through your browser settings.
We do not sell personal information in exchange for monetary compensation.
These third parties may collect and process information according to their own privacy policies. We do not control their cookie practices.
4. How we use cookies
We use cookies to:
Operate and maintain our website
Improve website performance and user experience
Analyze website traffic and usage
Measure and optimize advertising campaigns
Understand how users interact with our services
We do not use cookies to collect unnecessary or unrelated personal information.
5. Your choices and cookie control
When you visit our website, you may be presented with a cookie banner allowing you to:
Accept all cookies
Reject non-essential cookies
Customize cookie preferences
You can also manage or delete cookies through your browser settings at any time.
Most browsers allow you to:
Block cookies
Delete existing cookies
Limit tracking technologies
Please note that disabling essential cookies may affect website functionality, including quote requests and other services.
6. Do Not Track
Our website does not respond to “Do Not Track” signals because there is no industry-standard interpretation of such signals.
7. Data sharing
We do not sell personal information.
Some cookie-related data may be shared with service providers that help us with:
Website analytics
Advertising measurement
Website functionality
These providers are not permitted to use your data for their own independent purposes.
We do not share SMS consent, phone numbers, or messaging data for marketing or advertising purposes.
8. Your privacy rights
Depending on your U.S. state of residence, you may have the right to:
Request access to your personal information
Request deletion of your personal information
Opt out of the sale or sharing of personal information
Limit use of personal information for targeted advertising
To exercise these rights, contact us using the information below.
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact us
If you have any questions about this Cookie Policy, you can contact us at:
Primelane LLC
Address: 4949 Battery Lane 217, Bethesda, MD 20814
Email: dispatch@primelaneus.com
Phone: 1-240-517-8830